What is it these days, does a cool looking camera perform better than the standard edition? Is there a value to a digital camera that I’m missing other than as a tool? Maybe I’m just out of touch with what the general consumer wants these days. But when I see the “Limited Edition” versions of multiple cameras coming out for considerably more money I’m just in shock people would spend more to have an obsolete camera in a year or two then they have to. Regardless let the list continue today with the announcement of the Fuji X100 Limited Edition Black Model.


To celebrate the outstanding success of the X100, Fujifilm Corporation (President & CEO: Shigetaka Komori) are going to launch a limited edition black version of the camera. There will be 10,000 limited edition units sold worldwide.

Included as part of the X100 Black Premium Edition package is, a genuine leather ‘ever-ready’ case, a lens hood, an adaptor ring and a protective filter. Each package also has a card with a unique X100 Black Premium Edition number printed on it, identifying which of the 10,000 units it is. No more will be made once the initial stock run has sold out.

About the Fujifilm X100 digital camera

The X100 is a premium compact camera that features a bespoke Fujinon 23mm (135 equivalent: 35mm) F2 lens and 12 megapixel APS-C CMOS sensor, combining to deliver exceptional image quality.

The camera is also equipped with the world’s first “Hybrid Viewfinder”, which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF). It incorporates cutting-edge digital functions, whilst offering the operability of traditional cameras with the aperture ring at the lens and the exposure compensation dial on the top plate.

Since its launch, the camera has been regularly singled out as outstanding and has won numerous awards such as the TIPA, EISA and Camera GP2011 Editors Award.

Cool internal pics of the RED Epic-X camera’s internals followed up by a behind the scenes video using the Epic in a remote control helicopter.

The OMCOPTER gives wings to the Red Epic from omstudios on Vimeo.

via the verge and wirelessgoodness.com

Via The Verge

There is a pretty interesting article over at the Camera Plus blog. They are comparing all versions of the iPhone camera to a Canon S95 and 5D Mk II with some good optics attached. The results are pretty amazing to say the least, the progression in the quality from each new version of the iPhone is quite amazing. Spoiler Alert: The 4s is starting to infringe on the S95 territory but is not quite there for serious users and does not yet come close to matching the 5D Mk II. It is however a great camera and it’s always nice to have one of those with you!

Check it out for yourself!

So the Canon 1D X has been released and there is a ton of new features and updates that should send lot’s of pro shooters home happy.

Planet 5D
Canon Rumors
DP Review
Gizmodo
PhotoFocus

I’ll keep updating this list as more information comes rolling in.

LAKE SUCCESS, N.Y., October 18, 2011 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce a completely revolutionized EOS-1D series camera, the Canon EOS-1D X Digital SLR camera.* As the new leader in Canon’s arsenal of professional DSLRs, the EOS-1D X will be a high-speed multimedia juggernaut replacing both the EOS-1Ds Mark III and EOS-1D Mark IV models in Canon’s lineup. Enhancing the revolutionary image quality of the EOS-1Ds and speed capabilities of the EOS-1D series, the EOS-1D X DSLR features an 18-megapixel full-frame Canon CMOS sensor, Dual DIGIC 5+ Imaging Processors, 14-bit A/D data conversion and capable of shooting an incredible 12 frames-per-second (fps). Canon’s EOS DSLR cameras and accessories have a long-standing legacy of providing high-quality results to professionals in a wide range of markets, including sports, nature, cinematography, wedding and commercial studios. The addition of this new model will help take this tradition to a whole new level.

The EOS-1D X announcement comes on the heels of Canon’s recent manufacturing milestone with the production of the Company’s 50-millionth EOS-series SLR camera in September of 2011. Furthermore, Canon will achieve yet another milestone at the end of this month producing the 70-millionth EF lens.

“The EOS-1D X represents the re-invention of the EOS-1Ds and EOS-1D series, combining new proprietary Canon technologies with the culmination of customer feedback and requests from the field. We are proud to introduce this camera to the worldwide community of professional photographers and cinematographers with the features and capabilities they need to capture the great moments that display their talent,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

The Camera With Three Brains
The EOS-1D X features three DIGIC processors, including Dual DIGIC 5+ image processors capable of delivering approximately 17 times more processing speed than DIGIC 4, and a dedicated DIGIC 4 for metering and AF control. In conjunction with the newly developed high-performance 18-megapixel full-frame Canon CMOS image sensor, the Dual DIGIC 5+ processors provide high-speed continuous shooting, lower noise, and a significant increase in data processing speed than previous EOS-1D models. This new level of data processing speed allows the EOS-1D X to perform many functions including chromatic aberration correction for various Canon EF lenses in-camera instead of through post-production software. The DIGIC 4 processor utilizes a new 100,000-pixel RGB Metering Sensor for enhanced exposure accuracy with color and face detection, and works together with the camera’s new EOS iTR (Intelligent Tracking and Recognition) AF.

The EOS-1D X employs a completely new imaging sensor, producing the lowest noise of any EOS digital camera to date for stunning portraiture and studio work. The new 18-megapixel full-frame CMOS sensor utilizes large pixels – 1.25 microns larger than those in the EOS-1D Mark IV sensor and .55 microns larger than those in the EOS 5D Mark II sensor – together with gapless microlenses to achieve enhanced light gathering efficiency, higher sensitivity and less noise at the pixel level. The new sensor has improved on the already very high signal-to-noise ratio of sensor output of earlier EOS models for outstanding image quality, even in extremely low light. When combined with the Dual DIGIC 5+ imaging processors the results are stunning. The images produced with the EOS-1D X camera’s new sensor are so clean that files can easily be up-sized if necessary for even the most demanding high-resolution commercial applications. The EOS-1D X will also feature new Ultrasonic Wave Motion Cleaning (UWMC), Canon’s second generation self-cleaning sensor unit, which utilizes carrier wave technology to remove smaller dust particles from the sensor and it includes a new fluorine coating on the infrared absorption glass to help repel dust.

The low-light capability of the EOS-1D X is evident in its incredible ISO range and ability to photograph in extremely low-light conditions. Adjustable from ISO 100 to 51,200 within its standard range, the new model offers a low ISO 50 setting for studio and landscape photography and two high settings of 102,400 at H1 and 204,800 at H2, ideal for law enforcement, government or forensic field applications.

New 61-Point High Density Reticular AF
The EOS-1D X includes a brand new 61-Point High Density Reticular AF, the most sophisticated DSLR AF system Canon has ever released. The 21 focusing points in the central area are standard precision cross-type and effective with maximum apertures as small as f/5.6, depending on the lens in use. The center five points are also high-precision diagonal cross-type points for maximum apertures as small as f/2.8. All 61 points are sensitive to horizontal contrast with maximum apertures as small as f/5.6 and 20 of the outer focusing points function as cross-type points with maximum apertures as small as f/4.0. Other innovations of the new 61-point High Density Reticular AF include expanded AF coverage area, superior focusing precision and low light sensitivity, and greater low-contrast subject detection capability compared to earlier EOS AF systems. (See image below for AF point configuration)

All AF functions now have their own menu tab for quick and easy access (formerly AF custom functions in previous EOS models). A new AF Configuration Tool allows for customized setting of tracking sensitivity, the acceleration and deceleration of tracking subjects, and AF point auto switching, all of which are easily accessed and adjusted via the new AF menu tab. A built-in Feature Guide advises photographers on which settings to use according to subject matter.

Similar to the AF point selection options offered in the EOS 7D Digital SLR camera, the EOS-1D X offers six AF point selection modes: Spot, Single Point, Single Point with surrounding four points, Single Point with surrounding eight points, Zone selection and Automatic AF point selection. (See image below AF point selection options.)

EOS iTR AF: Intelligent Tracking and Recognition Enhances AF Performance
The Canon EOS-1D X features incredible new EOS iTR (Intelligent Tracking and Recognition) AF options ideal for wedding and event photography as well as sports and photojournalism. The default AF mode for the EOS-1D X uses phase detection AF information, while a new second option uses Face Detection technology to track recognized faces in addition to color information, ideal when shooting events such as tennis or dancing where facial recognition of the original subject will help keep that person in focus throughout the scene.

Exposure Control
For the first time in a Canon DSLR camera, a DIGIC processor is used exclusively with the metering sensor for fast, accurate exposure control. The Canon DIGIC 4 processor takes advantage of the EOS-1D X’s 100,000-pixel RGB Metering Sensor and utilizes 252 zones for general metering or 35 zones for low-light metering to help ensure accurate evaluative ambient or flash exposure. The new subject recognition capabilities enhance nearly all of the camera’s automatic functions, helping to adjust exposure, autofocus, Auto Lighting Optimizer and Automatic Picture Style to the scene being captured for enhanced image quality.

Multiple Exposure Modes
The EOS-1D X is the first EOS Digital SLR to feature Multiple Exposure capability. The camera can combine up to nine individual images into a single composite image, with no need for post-processing in a computer. Four different compositing methods are provided for maximum creative control, including Additive, Average, Bright and Dark. Compositing results can be viewed in real time on the camera’s LCD monitor, and there is a one-step Undo command that allows photographers to delete an image and try again if desired. The EOS-1D X’s Multiple Exposure mode even allows photographers to specify a previously captured RAW image as the starting point for a new Multiple Exposure composite image.

Super High Speed Mode
The Canon EOS-1D X camera breaks new ground in the world of digital SLRs, offering a Super High Speed Mode which increases shooting speeds up to 14 fps at full 18-megapixel resolution in JPEG mode*1. The new camera is also capable of shooting RAW, JPEG, or RAW+JPEG at speeds up to 12 fps in One Shot AF or AI Servo AF for enhanced performance in sports photography and other applications requiring high-speed digital capture. This new level of performance is made possible by the combination of the EOS-1D X’s 16-channel readout CMOS sensor, Dual DIGIC 5+ image processors, and a completely new reflex mirror mechanism that has been engineered by Canon to combine high-performance with exceptional precision and reliability.

Enhanced EOS HD Video – New Compressions, Longer Recording
Centered around an all-new full-frame CMOS sensor with larger pixels than those found on the EOS 5D Mark II image sensor, the EOS-1D X utilizes new HD video formats to simplify and speed up post-production work. The two new compression formats offered on the EOS-1D X include intraframe (ALL-i ) compression for an editing-friendly format and interframe (IPB) compression for superior data compression, giving professionals the options they need for their ideal workflow. Answering the requests of cinematographers and filmmakers, the EOS-1D X includes two methods of SMPTE-compliant timecode embedding, Rec Run and Free Run, allowing multiple cameras or separate sound recording to be synced together in post production.

Canon’s all new full-frame CMOS sensor ensures that video footage captured on the EOS-1D X will exhibit less moiré than any previous Canon model, resulting in a significant improvement in HD video quality. A desired feature for many documentary filmmakers using Canon DSLRs was to enable recording beyond the four gigabyte (GB) file capacity and the EOS-1D X is the answer. The new camera features automatic splitting of movie files when a single file exceeds 4GB. The new file splitting function allows for continuous video recording up to 29 minutes and 59 seconds across multiple 4GB files; no frames are dropped and the multiple files can be seamlessly connected in post production, providing filmmakers the recording time they want in the same convenient DSLR form factor. The camera records Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards.

The Canon EOS-1D X also includes manual audio level control, adjustable both before and during movie recording, an automatic setting, or it can be turned off entirely. A wind filter is also included. Sound can be recorded either through the internal monaural microphone or via an optional external microphone through the stereo mic input.

Enhanced Ergonomics & Optimized Design
Photographers familiar with Canon’s EOS 1D-series of cameras will notice the control configuration of the EOS-1D X takes a different approach to button placement. The re-designed exterior and ergonomic button configuration feels comfortable in your right hand, allowing seamless navigation through menu options.

The Live View Button has been conveniently placed near the user’s thumb for one-touch switching between Live View and Viewfinder shooting. The Quick Control Button and menu navigation controls will allow users to change camera settings using only their right hand, for fast, simple one-handed control using their thumb on the scroll wheel. The new multi-controller is positioned by the right hand thumb when the camera is held for vertical shooting and enables the same level of control to camera operators when shooting vertically as they have when shooting horizontally. On the front of the camera are four user assignable function buttons, two for vertical shooting and two for horizontal shooting, allowing customizable button control when shooting in either position. The camera also features a level of weather resistance equivalent to earlier professional models such as the EOS-1D Mark IV.

Canon has answered the request of many professional EOS photographers and incorporated Dual Card Slots into the new EOS-1D X DSLR camera. The dual CF card slots will allow photographers to carry only one memory card format and still achieve instant image back-ups and enhanced storage capacity.

This camera also features a new shutter design with even greater durability and precision. Rated to 400,000 cycles, the new carbon fiber shutter blades are more lightweight and durable, allowing the EOS-1D X to achieve over 100,000 cycles more than the shutter of the EOS-1D Mark IV. A new shutter motion and new motor help further reduce vibration in the camera. The EOS-1D X also features an electronic first curtain, new to the EOS-1D series DSLRs, for minimal in-camera vibration during image capture.

Connectivity
For professional photographers who prefer a wired workflow and transfer system, Canon has included a built-in LAN connection in the EOS-1D X DSLR. The built-in LAN connection features a gigabit Ethernet Jack capable of 1000BASE-T transmission speeds, offering photographers a stable wired connection for ultra-fast data transmission. If the network were to go down, the camera will attempt to resend images until the files are sent. The EOS-1D X also features a direct image transfer function whereby images can be selected for transfer, and only sent once a LAN or USB connection is established.

Accessories
Designed exclusively for the EOS-1D X, the new Canon WFT-E6A Wireless File Transmitter* features wireless LAN support for 802.11n network transfer rates providing users with increased communication speed when compared to previous models. With this new dust and weather resistant model, professionals can synchronize clocks on multiple cameras and use the unit to support linked shooting when utilizing multiple cameras. In addition, Bluetooth-compatible equipment can be easily linked to the device as well.

The EOS-1D X also offers an optional Canon GP-E1 GPS Receiver*, which can be easily integrated into the camera’s body. Powered by the camera, this GPS receiver provides the same weatherproof resistance as the EOS-1D X, even at the connector. With an electronic compass on-board, the GP-E1 will log movement – latitude, longitude, elevation, and the Universal Time Code – and allow viewing of camera movement on a PC after shooting. The receiver will also record camera direction when shooting, even when shooting vertically.

Pricing and Availability
The Canon EOS-1D X Digital SLR camera is scheduled for March 2012 availability and will be sold in a body-only configuration at an estimated retail price of $6,800.00. The compact, lightweight WFT-E6A Wireless File Transmitter is scheduled to be available in March 2012 and have an estimated retail price of $600. Availability for the GP-E1 GPS receiver is expected in April 2012 with an estimated retail price of $300.

*1 Super High Speed Continuous shooting at 14 fps requires mirror lock and JPEG mode at ISO speeds less than 32000.

Adobe has released version 3.5 of Photoshop Lightroom. This update includes bug fixes that have been introduced in pervious versions however they are not listed individually along with adding new camera support and new lens correction profiles.

Support for the following cameras has been added in this update:

Fuji FinePix F600EXR
Hasselblad H4D-60
Leaf Aptus II 12
Leaf Aptus II 12R
Nikon Coolpix P7100
Olympus E-P3
Olympus E-PL3
Olympus E-PM1
Panasonic DMC-FZ150
Panasonic DMC-G3
Panasonic DMC-GF3
Pentax Q
Phase One IQ140
Phase One IQ160
Phase One IQ180
Phase One P40+
Phase One P65+
Ricoh GXR MOUNT A12
Sony Alpha NEX-C3
Sony Alpha NEX-5N
Sony SLT-A35
Sony SLT-A65
Sony SLT-A77

SECAUCUS, NJ (September 13, 2011) – Today, Panasonic announces the availability of a new firmware that enables seven of its LUMIX G Series interchangeable lenses to be HD lenses, meaning they can shoot exceptional HD video. Specifically these HD lenses excel in tracking focus in video recording while offering silent auto focus and exposure control. In addition, there is enhanced stability of O.I.S. (Optical Image Stabilizer) in video recording.

Panasonic’s LUMIX G Series of lenses are compatible with the company’s line of Compact System Cameras, including the 2011 line-up of the LUMIX GF3, LUMIX GF2, LUMIX GH2 and LUMIX G3. The new 1.1 firmware, available at http://panasonic.jp/support/global/cs/dsc/, enhances the following seven LUMIX G Series lenses:

(1) LUMIX G 14mm / F2.5 ASPH. (H-H014)
(2) LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042)
(3) LUMIX G FISHEYE 8mm / F3.5 (H-F008)
(4) LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300)
(5) LUMIX G VARIO 7-14mm / F4.0 ASPH. (H-F007014)
(6) LUMIX G VARIO 14-45mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014045)
(7) LUMIX G VARIO 45-200mm / F4.0-5.6 / MEGA O.I.S. (H-FS045200)

The lens (1)-(4) offers more comfortable HD video recording by improving the video recording performance with the firmware update.

Firmware Update Program Version 1.1
-Enhanced stability of O.I.S.(Optical Image Stabiliser) in video recording.
-Reduced sound of auto focusing in video recording

The firmware programs is available at http://panasonic.jp/support/global/cs/dsc/

Drawing on the fantastic reception of the NEX-5, the new NEX-5N from Sony has advanced further still and offers the superb responsiveness, image quality, and creative possibilities of a DSLR camera in a compact body.

Styled in tough, light magnesium alloy and just 23.3mm at the slimmest point, the NEX-5N evolves the sleek, minimalist design of the acclaimed NEX-5. It’s also a step forward from its predecessor in terms of still images, HD video quality, powerful creative features and easy operation.
Responses are accelerated further by a release time lag of approximately 0.02 seconds1: the fastest of any interchangeable lens digital camera in the world. This, combined with an improved AF algorithm which doubled the readout speed from the image sensor and allowed for more efficient image processing, results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor APS HD CMOS sensor with 16.1 effective megapixel resolution is partnered by a specially-optimised version of the powerful BIONZ image processing engine. This combination of sensor and processor ensures exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirror-less interchangeable lens cameras, allowing very high quality handheld shooting in low light conditions.

At the touch of a button, the NEX-5N shoots smooth AVCHD ver. 2.0 (Progressive) Full HD movies with high-quality stereo sound at 50p – a world first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor increases the maximum frame rate to 60 fps over the previous 30 fps. When shooting at the 25p setting, movies achieve a beautifully expressive, artistic feel. As with stills shooting, Tracking Focus allows a target object to be selected via the touch-screen for accurate focusing, even when the subject is moving.

Photographers can also enjoy full control over exposure, when shooting video, with Programme, Aperture/Shutter Priority and all-Manual modes (PASM) – just like a DSLR camera. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant via the LCD touch panel and control dial, with no photo jargon to confuse newcomers.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance). This represents the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera2.

The camera’s 7.5 cm (3.0″) Xtra Fine LCD angles up to 80° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast and dramatically reduces on-screen reflections. Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and accessories
The growing choice of E-mount lenses compatible with all α NEX cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA, E 50mm F1.8 OSS and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS.

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting. Also available, the optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ offers high resolution/contrast and wide viewing angle.
Also new in the range of accessories, the stylish Body Case (LCS-EB50) and Lens Jacket (LCS-EL50) protect the camera and lens from scratches, the Shoulder Strap (STP-XS3) fits tightly to the body with its quick fit structure and the Soft Carrying Case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

The NEX-5N ultra-compact interchangeable lens digital camera from Sony will be available from September 2011.

Sony takes pro-quality imaging and creative options to new extremes with the easy-to-use NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly 291g (camera body only).

The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine.

This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors or at dusk.

Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.

The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.

The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinder™ for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.

The XGA OLED Tru-Finder™ is complemented by a 7.5 cm (3.0″) Xtra Fine LCD that can be angled up to 90° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast that dramatically reduces on-screen reflections.

At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.

Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Programme, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.

Lenses and accessories

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting.

The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches and dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.

The NEX-7 ultra-compact interchangeable lens digital camera from Sony will be available from November 2011.